Online individual consultation about fundraising with Petr Machálek 2020
From June to May 2020 the individual fundraising consultations took place on online with lecturer Petr Machálek. 12 patient organization representatives attended online consultations and 22 hours were used.
Feedback from Petr Machálek:
Most organizations that take advantage of consultations try to also acquire (in addition to grants and subsidies) non-grant supporters and donors (minor and major). However, they have a problem with their fundraising capacity. They often have a mental block, i.e. a wrong mindset on two levels:
(1) They feel humiliated with respect to donors; and
(2) They are afraid to use the closest organizations (and people working in them) for their fundraising (either to directly ask them to become their partners and donors or to ask them for help with setting up meetings and providing tips).
Not everybody realizes that it is important to have a certain approach to fundraising, to feel comfortable about fundraising and to fundraise naturally, which is more important than to “correctly” use fundraising methods and tools. It is necessary to regularly support them and to motivate them to build “communities” around their organizations that will help them and support them, including financial support. Many organizations approach their donors and partners in a formal way, often focus only on large corporations and less on small companies and partners with which they can build a closer relationship, do not draw them into their work and do make them feel that “they are in it together” and that they share results and success. I recommend creating capacity/space for repeated consultations for patient organizations because it would help them enormously.
